Key UX/UI improvements
Enhanced Product Detail Page (PDP)
Introduced size and color selectors directly on the PDP to streamline variant navigation and reduce cognitive load
Improved product visibility and interaction by redesigning product highlight modules
Create Return & Exchange Journey
Collaborated with cross-functional teams across all Kering brands to redesign the return and exchange flow from scratch
Defined user flows and created high-fidelity mockups
Conducted user testing to validate design proposals
Ensured alignment with technical constraints and business requirements
Sustainability Touchpoint
Designed a new “Sustainability Journey” feature leading to a dedicated product transparency page.
This included information on materials used, place of manufacture, and environmental impact, supporting both brand values and informed user choices.
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of e-commerce sites have major UX issues in their return process- including unclear return flows, lack of online return options, and difficulties printing return labels.
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of users say they would never buy again from a site after a poor return experience.
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of sites don’t have an online return feature at all but instead rely on including a pre-printed return label with the order.
