Enhance Bottega Veneta’s
e-commerce experience
Enhance Bottega Veneta’s e-commerce experience
E-commerce
E-com
Fashion luxury
Fashion luxury
2020 - 2022
UX
UX
UI
UI
Green IT
Green IT
Brief & Objectives
As part of an initiative to elevate the user experience for Bottega Veneta, a luxury fashion brand within the Kering Group, I led UX/UI design improvements on key e-commerce touchpoints, with a dual focus on user-centric design and sustainable digital practices (Green IT).
Elevating product pages in the luxury e-commerce journey
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Green IT
Brief & Objectives
As part of an initiative to elevate the user experience for Bottega Veneta, a luxury fashion brand within the Kering Group, I led UX/UI design improvements on key e-commerce touchpoints, with a dual focus on user-centric design and sustainable digital practices (Green IT).
Key data on returns and exchanges
0%
0%
of e-commerce sites have major UX issues in their return process- including unclear return flows, lack of online return options, and difficulties printing return labels.
0%
0%
of users say they would never buy again from a site after a poor return experience.
0%
0%
of sites don’t have an online return feature at all but instead rely on including a pre-printed return label with the order.
Key UX/UI improvements
Enhanced Product Detail Page (PDP)
Introduced size and color selectors directly on the PDP to streamline variant navigation and reduce cognitive load
Improved product visibility and interaction by redesigning product highlight modules
Create Return & Exchange Journey
Collaborated with cross-functional teams across all Kering brands to redesign the return and exchange flow from scratch
Defined user flows and created high-fidelity mockups
Conducted user testing to validate design proposals
Ensured alignment with technical constraints and business requirements
Sustainability Touchpoint
Designed a new “Sustainability Journey” feature leading to a dedicated product transparency page.
This included information on materials used, place of manufacture, and environmental impact, supporting both brand values and informed user choices.
Brief & Objectives
As part of an initiative to elevate the user experience for Bottega Veneta, a luxury fashion brand within the Kering Group, I led UX/UI design improvements on key e-commerce touchpoints, with a dual focus on user-centric design and sustainable digital practices (Green IT).
Key data on returns and exchanges
0%
0%
of e-commerce sites have major UX issues in their return process- including unclear return flows, lack of online return options, and difficulties printing return labels.
0%
0%
of users say they would never buy again from a site after a poor return experience.
0%
0%
of sites don’t have an online return feature at all but instead rely on including a pre-printed return label with the order.
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