Guidance for sustainable change
Medical beauty
Medical beauty
Medical beauty
Innovation
Innovation
Innovation
2025
Wireframe
Wireframe
Wireframe
UX
UX
UX
Brief & Objectives
The project’s goal was to design a digital platform for L’Oréal’s medical team that consolidates all the essential information needed to engage with healthcare professionals.
Key objectives
Understand the expectations and challenges of different stakeholders (medical representatives, commercial teams, healthcare partners, etc.).
Provide a user-friendly interface that centralizes content and tools for daily use.
Ensure clarity, efficiency, and alignment with L’Oréal’s standards.
Process
Stakeholder Insights – Conducted interviews and workshops with medical reps and commercial teams to capture needs
Wireframing – Created wireframes to structure the information architecture and navigation
Validation – Iteratively reviewed and validated wireframes with stakeholders
Visual Identity – Designed a clear and professional visual identity adapted to the medical contex
User Testing – Conducted testing sessions on iPads with a panel of users, then refined based on feedback
Outcome
A centralized digital platform that helps medical representatives access and present all key information when meeting healthcare professionals
A streamlined user journey making navigation faster and more intuitive
A visual identity that reinforces professionalism and brand credibility
Guidance for sustainable change
Medical beauty
Innovation
2025
Wireframe
UX
Brief & Objectives
The project’s goal was to design a digital platform for L’Oréal’s medical team that consolidates all the essential information needed to engage with healthcare professionals.
Key objectives
Understand the expectations and challenges of different stakeholders (medical representatives, commercial teams, healthcare partners, etc.).
Provide a user-friendly interface that centralizes content and tools for daily use.
Ensure clarity, efficiency, and alignment with L’Oréal’s standards.
Process
Stakeholder Insights – Conducted interviews and workshops with medical reps and commercial teams to capture needs
Wireframing – Created wireframes to structure the information architecture and navigation
Validation – Iteratively reviewed and validated wireframes with stakeholders
Visual Identity – Designed a clear and professional visual identity adapted to the medical contex
User Testing – Conducted testing sessions on iPads with a panel of users, then refined based on feedback
Outcome
A centralized digital platform that helps medical representatives access and present all key information when meeting healthcare professionals
A streamlined user journey making navigation faster and more intuitive
A visual identity that reinforces professionalism and brand credibility
Key figures
0%
0%
wireframes designed and iterated
0
0
validation workshops with stakeholders
0
0
months from initial research to final validated prototype
Process
Stakeholder Insights – Conducted interviews and workshops with medical reps and commercial teams to capture needs
Wireframing – Created wireframes to structure the information architecture and navigation
Validation – Iteratively reviewed and validated wireframes with stakeholders
Visual Identity – Designed a clear and professional visual identity adapted to the medical contex
User Testing – Conducted testing sessions on iPads with a panel of users, then refined based on feedback
Outcome
A centralized digital platform that helps medical representatives access and present all key information when meeting healthcare professionals
A streamlined user journey making navigation faster and more intuitive
A visual identity that reinforces professionalism and brand credibility
Map
Map
Map
Map
Filter panel
Filter panel
Filter panel
Filter panel
Creating visual identity
& Campaign tracking
0%
0%
increase in data centre energy consumption over the last 5 years
x0
x0
the carbon footprint of digital technology by 2050 if no sobriety measures are taken
0%
0%
of global CO₂ emissions in 2025 from digital technology
Source: Green IT studies & Ademy
Projects
