Key project phases
Research
Review of existing studies and luxury e-commerce insights
Market analysis and benchmarking of best practices
Analysis of Kering’s internal data to understand user expectations
Insight synthesis
Identification of patterns and opportunities from research findings
Design (wireframes)
Creation of 3 user flows to illustrate different Quick Buy approaches
User testing
Comparative testing of the 3 flows
Iterations to refine and keep only essential, high-performing elements
Finalization
Development of a final, optimized user flow
Brand Alignment
Presentation of the proposed flow to Kering brands
Adaptation to each brand’s visual identity and art direction
Key figures
0%
0%
of users want to be super fast and minimize clicks
0%
0%
are lost when interactions happen too quickly to be understood
0%
0%
want to select the item’s color in the first step to save time
