A new digital shopping experience: quick buy
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Brief
Analyze the purchase journey and design innovative ways to integrate a Quick Buy feature for users, while striking the right balance between creativity, e-commerce best practices, and the luxury industry’s distinctive codes.
Main goal
Boost the conversion rate by simplifying and accelerating the buying journey
Enhance Bottega Veneta’s e-commerce experience
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Brief
Analyze the purchase journey and design innovative ways to integrate a Quick Buy feature for users, while striking the right balance between creativity, e-commerce best practices, and the luxury industry’s distinctive codes.
Main goal
Boost the conversion rate by simplifying and accelerating the buying journey
A new digital shopping experience: quick buy
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Brief
Analyze the purchase journey and design innovative ways to integrate a Quick Buy feature for users, while striking the right balance between creativity, e-commerce best practices, and the luxury industry’s distinctive codes.
Main goal
Boost the conversion rate by simplifying and accelerating the buying journey
A new digital shopping experience: quick buy
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Brief
Analyze the purchase journey and design innovative ways to integrate a Quick Buy feature for users, while striking the right balance between creativity, e-commerce best practices, and the luxury industry’s distinctive codes.
Main goal
Boost the conversion rate by simplifying and accelerating the buying journey
Key figures
0%
0%
of users want to be super fast and minimize clicks
0%
0%
are lost when interactions happen too quickly to be understood
0%
0%
want to select the item’s color in the first step to save time
Key project phases
Research
Review of existing studies and luxury e-commerce insights
Market analysis and benchmarking of best practices
Analysis of Kering’s internal data to understand user expectations
Insight synthesis
Identification of patterns and opportunities from research findings
Design (wireframes)
Creation of 3 user flows to illustrate different Quick Buy approaches
User testing
Comparative testing of the 3 flows
Iterations to refine and keep only essential, high-performing elements
Finalization
Development of a final, optimized user flow
Brand Alignment
Presentation of the proposed flow to Kering brands
Adaptation to each brand’s visual identity and art direction
Creating visual identity
& Campaign tracking
0+
0+
components created
0+
0+
iterations per mockup
0
0
designers led the project to completion
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