Guidance for sustainable change
E-commerce
E-commerce
E-commerce
Fashion luxury
Fashion luxury
Fashion luxury
2020 - 2022
UX
UX
UX
UI
UI
UI
Green IT
Green IT
Green IT
Brief & Objectives
Raise awareness within the Kering Group and its teams about responsible digital practices, aiming to implement best practices on their digital projects and e-commerce sites to reduce the carbon footprint of their platforms.
Key impact
Developed a list of 20 actionable best practices to implement
Proposed a strategic roadmap focusing on the top 5 steps to improve sustainability
Process
Delivered presentations of the deck to all Kering brands
Presented the deck to Kering Group and internal teams
Facilitated open discussions to identify blockers and improvement opportunities
Outcome
Teams are informed, engaged, and receptive to the challenges and solutions related to responsible digital usage
Proposed a short, medium, and long-term strategy to progressively move towards less energy-consuming websites
Guidance for sustainable change
E-commerce
Fashion luxury
2020 - 2022
UX
UI
Green IT
Brief & Objectives
Raise awareness within the Kering Group and its teams about responsible digital practices, aiming to implement best practices on their digital projects and e-commerce sites to reduce the carbon footprint of their platforms.
Key impact
Developed a list of 20 actionable best practices to implement
Proposed a strategic roadmap focusing on the top 5 steps to improve sustainability
Process
Delivered presentations of the deck to all Kering brands
Presented the deck to Kering Group and internal teams
Facilitated open discussions to identify blockers and improvement opportunities
Outcome
Teams are informed, engaged, and receptive to the challenges and solutions related to responsible digital usage
Proposed a short, medium, and long-term strategy to progressively move towards less energy-consuming websites
Key figures
0%
0%
increase in data centre energy consumption over the last 5 years
x0
x0
the carbon footprint of digital technology by 2050 if no sobriety measures are taken
0%
0%
of global CO₂ emissions in 2025 from digital technology
Source: Green IT studies & Ademy
Process
Delivered presentations of the deck to all Kering brands
Presented the deck to Kering Group and internal teams
Facilitated open discussions to identify blockers and improvement opportunities
Outcome
Teams are informed, engaged, and receptive to the challenges and solutions related to responsible digital usage
Proposed a short, medium, and long-term strategy to progressively move towards less energy-consuming websites
Creating visual identity
& Campaign tracking
0%
0%
increase in data centre energy consumption over the last 5 years
x0
x0
the carbon footprint of digital technology by 2050 if no sobriety measures are taken
0%
0%
of global CO₂ emissions in 2025 from digital technology
Source: Green IT studies & Ademy
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