Marion Hanot

Guidance for sustainable change

E-commerce

Fashion luxury

2020 - 2022

Green IT

Brief & Objectives

Raise awareness within the Kering Group and its teams about responsible digital practices, aiming to implement best practices on their digital projects and e-commerce sites to reduce the carbon footprint of their platforms.

Key impact

Developed a list of 20 actionable best practices to implement
Proposed a strategic roadmap focusing on the top 5 steps to improve sustainability

Guidance for sustainable change

E-commerce

Fashion luxury

2020 - 2022

Green IT

Brief & Objectives

Key impact

Developed a list of 20 actionable best practices to implement
Proposed a strategic roadmap focusing on the top 5 steps to improve sustainability

Process

Delivered presentations of the deck to all Kering brands
Presented the deck to Kering Group and internal teams
Facilitated open discussions to identify blockers and improvement opportunities

Outcome

Teams are informed, engaged, and receptive to the challenges and solutions related to responsible digital usage
Proposed a short, medium, and long-term strategy to progressively move towards less energy-consuming websites

Key figures

Creating visual identity  

& Campaign tracking

increase in data centre energy consumption over the last 5 years

the carbon footprint of digital technology by 2050 if no sobriety measures are taken

of global CO₂ emissions in 2025 from digital technology

Source: Green IT studies & Ademy